Selling Freemasonry

This talk by Aaron Zeno emphasizes the need for Freemasonry in Virginia to learn from the mistakes of the American auto industry to revitalize and save the organization. Drawing parallels, it discusses errors like failing to adapt to changing trends, lacking innovation, and neglecting research and development. Freemasonry’s challenges include members resistant to change and not keeping up with societal shifts. To address these issues, the author suggests forming committees with both younger and experienced members, promoting shorter and more meaningful meetings, and encouraging Masons to embody Masonic values daily to attract new, quality members. The central idea is the importance of “SELLING FREEMASONRY” by understanding its benefits and adapting to modern challenges.